Brand Performance Metrics
A next-gen platform to measure brand health using Population Estimation, Multiplier, and our proprietary Brand Future Readiness Score — all powered by AI.
Comprehensive Data Coverage
Our platform provides extensive coverage across India with detailed demographic and geographic insights
Profile Combinations
Comprehensive demographic analysis
States/UTs
Complete geographical coverage
Urban Towns
Detailed urban market insights
Indian Districts
Comprehensive district-level data
Internet User Population Estimation
April 2025 Projections
* Population and internet user projections are based on Census 2011 as the baseline, updated using latest data from TRAI, UIDAI, and other government sources
Urban
Rural
All India
Core Platform Features
Advanced methodologies to ensure accurate, scalable, and actionable brand insights
Population Size Estimation
We estimate the total potential consumers for your brand or category using real-world data and advanced statistical modeling.
RIM Weighting
We use RIM weighting methodology to align your sample data with India's true demographic profile for accurate representation.
Statistical Multiplier
We use advanced statistical multipliers to scale up insights and provide comprehensive market-level views from sample data.
Measure What Truly Matters to Your Brand
Brand Analytics places Brand Activation at the center, supported by key pillars like Sustenance, Persuasion, Preference, Brand Pull, and Loyalty
Brand Sustenance
How well does your brand live beyond the ad?
Brand Sustenance measure captures how memorable your brand truly is, measuring its lasting impact on consumer consciousness.
Brand Health
How strong is your brand in the eyes of your consumers?
Get a comprehensive snapshot of your brand's overall strength with key indicators including equity, strength, and NPS.
Brand Persuasion
How persuasive is your brand story?
Brand Persuasion metric evaluates how effectively your brand influences consumer behaviour and drives decision-making.
Brand Momentum
Is your brand gaining the traction it needs to grow?
Understand your brand's growth trajectory with metrics like Brand Mass, Speed, and Activation accelerators.
Brand Activation at the Core
Our approach measures Brand Health through critical indicators like
Spontaneous Recall, Consumer Reach, Brand Strength, Equity, and Net Promoter Score (NPS)
Is Your Brand Ready for
Tomorrow?
Brand Analytics measures how prepared your brand is for future growth using the Multiple Usage Momentum Score, Preferred Usage Momentum Score, and a comprehensive Expected Future-Readiness Score.
Multiple Usage Momentum Score
Track how your brand performs across various usage scenarios
Preferred Usage Momentum Score
Measure preference strength in competitive scenarios
Expected Future-Readiness Score
Comprehensive assessment of future growth potential
Choose the Best Plan for You
Flexible pricing tiers designed to meet your brand measurement needs, from startups to enterprise organizations
Freemium
Free
Basic access to core features
- Population Strata
- Basic Individuals Data
- Internet Users Data
Research Tier
Custom
Advanced research capabilities
- All Freemium Features
- Market Sizing & Calibration
- RIM Weighted Projections
- Brand Activation Metrics
Marketing Tier
Custom
Complete marketing insights
- All Research Features
- Brand Strength Metrics
- Net Promoter Score
- Brand Momentum Metrics
Enterprise/Strategy
Custom
Complete enterprise solution
- All Marketing Features
- Future Readiness Score
- Primary Data Validation
- End-to-End Brand Tracking
Need a custom solution? Our enterprise team can create a tailored package for your specific requirements.
Ready to Transform Your Brand Insights?
Join leading brands who trust Brand Analytics for comprehensive, AI-powered brand performance measurement and future-readiness analysis.